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design

“UV Vodka, a local brand by Minneapolis-based spirits company Phillips Distilling Company, announces the launch of their new national ad campaign, “be UV”. The ad agency behind the creation of this campaign, Periscope, and the media relations representation for this campaign, Roepke PR, are both Minneapolis-based companies. ”
The press release for Periscope’s new Ad Campaign for UV Vodka “be UV”:
Phillips Distilling Company [...]

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There aren’t too many agencies in the Twin Cities that could be over 200 employees strong, be responsible for creating some of the most memorable and visible campaigns for Target in recent memory and still fly under the radar. For inHouse, Target’s internal collection of creative talent, this is exactly the case.
This creative force has [...]

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Is there someone in your office or someone that you know with the nickname “Rockstar”? Have you run out of accolades to describe them? Are you secretly convinced they just might actually be a superhero in disguise? If this is the case  – Ad 2 wants to help you recognize them.
Announcing the 32 Under 32 [...]

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There are small Ad Fed events, there are larger Ad Fed events and then there is The Show. The Advertising Federation of Minnesota’s The Show event this year was themed “The Passive and Aggressive,” and did not disappoint as many from the Twin Cities’ advertising community gathered at Mill City Nights on November 9th.
The unique [...]

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Mad Men and Mad Women of Minneapolis

by Matthew Martin June 19, 2012

Isaac Newton has been credited with the saying, “If I have seen further, it is by standing on the shoulders of giants.” On Thursday June 14th, more than 200 advertising and marketing professionals current and alumni attended the first Ad Fed event of its kind, The Mad Men and Mad Women of Minneapolis. This event [...]

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The Future of Magazines in the Digital Age? Engage, Learn, Grow.

by Joan Erakit May 7, 2012

Printed magazines will continue to be an important piece of the consumer’s life; this is the message I walked away with during last week’s Magazine Day – an annual gathering hosted by the Advertising Federation of Minnesota (Ad Fed) to discuss the role magazines play in a time of mass communication and ever evolving technology.
I [...]

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Experience Magazine Day 2012

by Leah Zins April 30, 2012

Picture, for a moment, a large room. In the room there are rows of tables. Neatly stacked upon these tables are magazines. Not just a few, thousands. Every title imaginable is free for the taking, from GQ to Wired, Glamour to Newsweek. The doors are open for the attendees to freely grab as many titles [...]

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Check it Out: OLSON New Space, New Trends, New Connections

by Tiffany Jackson April 2, 2012

On Thursday, April 5, 2012 from 5:30 p.m. – 8:00 p.m., OLSON invites members of Ad2, students and professionals for a night of new!

As a “house warming party” and a chance to show off their new “pad,” Olson is kicking off the evening with a tour of their new office space that was designed by [...]

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Ad2 Goes Behind the Blue Door

by Kate Smith March 26, 2012

What’s going on behind mono’s blue door? A lot, actually.

About 100 advertising professionals and students joined Ad2 on Thursday March 22 to hear about the latest goings-on at the agency and to mingle with the teams who dreamt up and executed projects like MSNBC’s “Lean Forward” campaign and Blue Cross Blue Shield’s “The Human Doing.”

Many [...]

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Creative That Works

by Kate Smith January 23, 2012

Creatives from around the Twin Cities braved negative temperatures and a blistering wind chill to hear Todd Dexter, VP and Group Creative Director of Aimia, share his philosophy on the future of creative departments. Todd’s presentation took place Thursday January 19th hosted by Ad Fed at International Market Square in Minneapolis. Todd’s 17-year career began [...]

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