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by Andy Gonerka on March 10, 2013 · 0 comments
The second keynote of the annual Student Advertising Summit (SAS) was delivered by Minnesota Interactive Marketing Association (MIMA) President, Tim Brunelle. His presentation,“Thoughts on Starting an Advertising Career in 2013,” looked at the unprecedented opportunity those about to start their advertising and marketing careers have in front of them. (You can read the recap of [...]
Tagged as: Ad Fed, ad2, advertising, agency, Breakfast Presentations, marketing, MIMA, minneapolis, SAS
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by Steve Wallace on October 23, 2012 · 0 comments
In advertising we’re all too often caught up in promoting the hyped products to the perceived audiences with value. It’s that focus on the 18-35 age group, where the cool stuff is. The sexy stuff. But, sadly, enough in this economy that’s a generation under-employed, bereft of cash and sadly moving back in with their [...]
Tagged as: Ad Fed, advertising, Baby Boomers, Breakfast Presentations, Generation, Insight, marketing
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by Meredith Edstam on September 25, 2012 · 0 comments
Early on the morning of Thursday, Sept. 13th, greeted by breakfast treats and coffee, guests gathered at International Market Square; everyone was eager to hear from David Cooperstein to talk about branding for the 21st Century presented by the Advertising Federation of Minnesota (Ad Fed). His presentation was packed full of wonderful insights; the following [...]
Tagged as: Ad Fed, advertising, branding, Breakfast Presentations, digital marketing, marketing, minneapolis, strategy
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by Meredith Edstam on September 8, 2012 · 0 comments
David Cooperstein, an industry leading expert in digital marketing and strategy, will be speaking for the Advertising Federation of Minnesota’s (Ad Fed) monthly breakfast presentation on Thursday, September 13. Cooperstein’s presentation, “It’s Time to Rebuild Your Brand for the 21st Century,” will delve into the many areas of branding.
Customer-obsessed companies are out-innovating and out-maneuvering their [...]
Tagged as: Ad Fed, advertising, branding, Breakfast Presentations, Cooperstein, marketing, strategy
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