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Breakfast Presentations

The second keynote of the annual Student Advertising Summit (SAS) was delivered by Minnesota Interactive Marketing Association (MIMA) President, Tim Brunelle. His presentation,“Thoughts on Starting an Advertising Career in 2013,” looked at the unprecedented opportunity those about to start their advertising and marketing careers have in front of them. (You can read the recap of [...]

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In advertising we’re all too often caught up in promoting the hyped products to the perceived audiences with value. It’s that focus on the 18-35 age group, where the cool stuff is. The sexy stuff. But, sadly, enough in this economy that’s a generation under-employed, bereft of cash and sadly moving back in with their [...]

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Early on the morning of Thursday, Sept. 13th, greeted by breakfast treats and coffee, guests gathered at International Market Square; everyone was eager to hear from David Cooperstein to talk about branding for the 21st Century presented by the Advertising Federation of Minnesota (Ad Fed). His presentation was packed full of wonderful insights; the following [...]

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David Cooperstein, an industry leading expert in digital marketing and strategy, will be speaking for the Advertising Federation of Minnesota’s (Ad Fed) monthly breakfast presentation on Thursday, September 13. Cooperstein’s presentation, “It’s Time to Rebuild Your Brand for the 21st Century,” will delve into the many areas of branding.
Customer-obsessed companies are out-innovating and out-maneuvering their [...]

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The Future of Magazines in the Digital Age? Engage, Learn, Grow.

by Joan Erakit May 7, 2012

Printed magazines will continue to be an important piece of the consumer’s life; this is the message I walked away with during last week’s Magazine Day – an annual gathering hosted by the Advertising Federation of Minnesota (Ad Fed) to discuss the role magazines play in a time of mass communication and ever evolving technology.
I [...]

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Experience Magazine Day 2012

by Leah Zins April 30, 2012

Picture, for a moment, a large room. In the room there are rows of tables. Neatly stacked upon these tables are magazines. Not just a few, thousands. Every title imaginable is free for the taking, from GQ to Wired, Glamour to Newsweek. The doors are open for the attendees to freely grab as many titles [...]

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Trendspotting of Generation Go

by Jack Fahden April 24, 2012

In front of a full crowd at International Market Square in Minneapolis, Ann Mack, director of Trendspotting for JWT, revealed the top ten trends that will shape 2012. There was no mention of the end of world, so we’re good in that respect.
Ann spoke in-depth about a variety of trends, the societal and economic forces [...]

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Ad2 Goes Behind the Blue Door

by Kate Smith March 26, 2012

What’s going on behind mono’s blue door? A lot, actually.

About 100 advertising professionals and students joined Ad2 on Thursday March 22 to hear about the latest goings-on at the agency and to mingle with the teams who dreamt up and executed projects like MSNBC’s “Lean Forward” campaign and Blue Cross Blue Shield’s “The Human Doing.”

Many [...]

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Ameriprise Financial, R/GA and Evolving

by Tiffany Jackson March 22, 2012

On Thursday, March 15th, advertising and marketing professionals  gathered together for a presentation on integrated marketing and the importance of evolving your brand. The speaker panel included: Mary O’Neill, Vice President of Consumer Marketing at Ameriprise, William Charnock Chief Strategy Officer at R/GA and George Tannenbaum, Executive Creative Director at R/GA.
The event, hosted by the [...]

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Integrated Marketing: Changing the Face of Ameriprise Financial

by Tiffany Jackson March 12, 2012

How can an integrated marketing strategy change the face of a brand?

How does a financial company reach consumers at a time of great economic uncertainty?

How does a company stand out in a saturated market?

What edge does digital marketing have in the financial services industry?

Get answers to these questions and more when you join Marie O’Neill, [...]

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