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Ad Fed

The April Ad 2 event – Brains, Beers & Loyalty Marketing – was recently held at the offices of The Lacek Group. Attendees of the event were provided the opportunity to meet with the account teams for round-table discussions. In this setting, they were able to learn the approaches and best practices The Lacek Group [...]

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There aren’t too many agencies in the Twin Cities that could be over 200 employees strong, be responsible for creating some of the most memorable and visible campaigns for Target in recent memory and still fly under the radar. For inHouse, Target’s internal collection of creative talent, this is exactly the case.
This creative force has [...]

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Is there someone in your office or someone that you know with the nickname “Rockstar”? Have you run out of accolades to describe them? Are you secretly convinced they just might actually be a superhero in disguise? If this is the case  – Ad 2 wants to help you recognize them.
Announcing the 32 Under 32 [...]

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The second keynote of the annual Student Advertising Summit (SAS) was delivered by Minnesota Interactive Marketing Association (MIMA) President, Tim Brunelle. His presentation,“Thoughts on Starting an Advertising Career in 2013,” looked at the unprecedented opportunity those about to start their advertising and marketing careers have in front of them. (You can read the recap of [...]

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SAS 2013 – The most important skill is the ability to acquire new skills.

by Andy Gonerka March 3, 2013

The Annual Student Advertising Summit (SAS) recently occurred on Friday, February 22. This one-day event provided students pursuing advertising and marketing careers an opportunity to hear from industry heavyweights, network with creative professionals and tour the leading agencies in the Twin Cities. For this year’s SAS, the Ad 2 crew was thrilled to provide dual [...]

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“Hoppy” Hour – Ad 2’s Annual Networking Event

by Andy Gonerka February 24, 2013

FREE BEER! Now that we have your attention, it’s time to tell you how you can get free Fulton beer, that doesn’t involve any illicit activities.
Ad 2 is thrilled to be hosting our annual networking event at Fulton Brewing on Thursday, February 28. This “hoppy hour” is a fantastic opportunity to join the Ad 2 [...]

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Success Comes in Three’s: Ad 2 and Women Industry Leaders

by Andy Gonerka February 7, 2013

At the most recent Ad 2 event, a packed house of advertising and marketing professionals had the unique opportunity to hear a rock star panel of industry heavyweights discuss how they each found success. The panel consisted of Tracie Curb-Crowser, Creative Director/Partner of Curb Crowser, Stacy Janicki, Director of Account Management, Senior Partner of Carmichael [...]

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Who Won at The Show: The Passive or The Aggressive?

by Matthew Martin November 19, 2012

There are small Ad Fed events, there are larger Ad Fed events and then there is The Show. The Advertising Federation of Minnesota’s The Show event this year was themed “The Passive and Aggressive,” and did not disappoint as many from the Twin Cities’ advertising community gathered at Mill City Nights on November 9th.
The unique [...]

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Ad 2 Kicks Off with Padilla Speer Beardsley

by Forest Taylor November 5, 2012

Last week Ad 2 gathered at Padilla Speer Beardsley for its very first event of the year, braving cold winds and Viking fans. They ventured to the agency to hear about innovation from folks who have plenty of experience with it. Following a mixing of the minds around Qdoba and Schell’s, in a room overlooking [...]

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Marketing in a New Way to the Baby Boomer Generation

by Steve Wallace October 23, 2012

In advertising we’re all too often caught up in promoting the hyped products to the perceived audiences with value. It’s that focus on the 18-35 age group, where the cool stuff is. The sexy stuff. But, sadly, enough in this economy that’s a generation under-employed, bereft of cash and sadly moving back in with their [...]

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