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Industry Commentary

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Ad2 Minneapolis Wins National 1st Place Programs

by Tricia Severson on April 2, 2012 · 0 comments

This weekend I had the pleasure to announce through National Ad2 Social Media and to my Ad Fed and Ad2 colleagues that Ad2 Minneapolis Won 1st Place Programs from the National American Advertising Federation.

This award goes back to representing your Ad2 club nationally and getting to compare notes and compete with other talented clubs on [...]

Tagged as: Ad Fed, ad2, advertising, agency, happy hour, marketing

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Ads in Observance of September 11th – Responses and Discussions

by Kristi Ciesynski on September 13, 2011 · 1 comment

September 11th, 2011, was the 10 year anniversary of the nation’s great tragedy. On Sunday, there were a few companies who chose to run advertising in observance of 9/11. AdAge.com brings this topic to discussion, highlighting the top three TV ads of that day: State Farm, Budweiser, and Verizon.  There has been quite a lot [...]

Tagged as: advertising

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Red Wing Shoes and Social Media

by Sunny Chang on April 5, 2011 · 12 comments

Throughout the history of Red Wing Shoes, the company has been recognized as a high quality work wear brand in its industry. However, recently the company’s also established itself as an iconic fashion brand both nationally and internationally. I was given the opportunity to chat with the social media manager of [...]

Tagged as: business growth, Catherine Engel, facebook, fashion, global marketing, marketing, red wing shoes, social media, strategy, twitter

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Red Wing Shoe Company Videos

by Sunny Chang on April 4, 2011 · 0 comments

Red Wing Shoes has been around for over a hundred years, manufacturing high-quality craft-made shoes that are built to last. Tomorrow, I’m going to share with you an amazing interview I had with the Social Media Manager at Red Wing Shoes, Catherine Engel. Catherine provided some great insights on how Red Wing has managed to [...]

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TED Initiatives – Ads Worth Spreading

by Sunny Chang March 8, 2011

The wonderful TED conference for 2011 took place last week and this year a new initiative was introduced, called Ads Worth Spreading. The focus of this competition was to promote advertising as a story-telling platform that naturally draws in the viewer and engages them in a new and creative way. Over 1,000 submissions were received [...]

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Super Sunday, Super Ads

by Jeremy Baier February 11, 2011

The Super Bowl is arguably the biggest day in advertising. With ads costing an estimated $6 million per minute, it’s no surprise that views tuning in were watching the ads as much as the game, which is why the ads come at such a premium. And after many, many years of good ads, the creators of the ads try to step it up each year to bring that added “WOW” factor to stand out.

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Spaghetti Sauces and Happiness

by Sunny Chang January 28, 2011

If you haven’t seen this presentation by Malcom Gladwell from one of the earlier TED conferences before, then you definitely should. If you have seen it before, then you should definitely re-watch it.

This is one of the older but more popular videos put out by the enlightening TED Talks. Malcolm Gladwell, the well known author [...]

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2011 Advertising Trends – What to Expect

by Jeremy Baier January 21, 2011

In 2010, the advertising industry faced several ups and downs. Online advertising boomed and social media and mobile changed the landscape of advertising forever. Print advertising continued to decline across the board, including prominent publications such as the New York Times. And many advertisers of all walks of life turned to targeted ads to get their message across.

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NIKE’s Write the Future

by Sunny Chang January 12, 2011

Remember NIKE’s viral-hit commercial, Write the Future, during the 2010 World Cup? I certainly do. I remember stumbling onto the video on Facebook before the tournament even started. I also remember watching that video way too many times.
Here’s a presentation about the Write the Future campaign, presented by Razorfish’s Mike Reeder and NIKE’s Kerri Hoyt-Pack. [...]

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Viral Brands of 2010

by Sunny Chang January 5, 2011

2010 was a big year for viral videos. I’m sure that most of us had a double rainbow sighting or saw in the news (auto-tuned) about an intruder break-in. However, big brands like FIFA, NIKE, Old Spice, and Gillette were also able to capture the internet audience’s attention over and over again by creating great [...]

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