From the category archives:

Interviews/Q&As

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Ad 2 Brings Together: Media + Politics

by Jessica Katz on December 17, 2012 · 0 comments

The presidential election may be over, but politics is a hot topic that will never end. On November 29, Ad 2 hosted a Media + Politics event. Republicans and democrats alike gathered at the beautiful, tastefully decorated, Minneapolis Club to listen to Andy Brehm and Bill Hillsman talk about, you guessed it, politics. Not only [...]

Tagged as: ad2, advertising, Brehm, EFFIE, happy hour, Hillsman, marketing, media, minneapolis, politics

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Chat Session with David Cooperstein on Marketing Brands in the 21st Century

by Meredith Edstam on September 8, 2012 · 0 comments

David Cooperstein, an industry leading expert in digital marketing and strategy, will be speaking for the Advertising Federation of Minnesota’s (Ad Fed) monthly breakfast presentation on Thursday, September 13. Cooperstein’s presentation, “It’s Time to Rebuild Your Brand for the 21st Century,” will delve into the many areas of branding.
Customer-obsessed companies are out-innovating and out-maneuvering their [...]

Tagged as: Ad Fed, advertising, branding, Breakfast Presentations, Cooperstein, marketing, strategy

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Mad Men and Mad Women of Minneapolis

by Matthew Martin on June 19, 2012 · 2 comments

Isaac Newton has been credited with the saying, “If I have seen further, it is by standing on the shoulders of giants.” On Thursday June 14th, more than 200 advertising and marketing professionals current and alumni attended the first Ad Fed event of its kind, The Mad Men and Mad Women of Minneapolis. This event [...]

Tagged as: Ad Fed, ad2, advertising, agency, design, designer, digital marketing, happy hour, Mad Men, Mad Women, marketing, mentor, mentorship, minneapolis

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Q&A with Cindy Gallop about makelovenotporn

by Jodie Miller on September 20, 2011 · 1 comment

More blow jobs will lead to fewer world wars. This is what Cindy Gallop told me when I interviewed her about her venture http://makelovenotporn.com/. Cindy believes that we will be one step closer to world peace if we start having better sex. However, with the prevalence of porn in today’s society the realities of sex [...]

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Learn the Right Moves at the Next Ad Fed Mentorship Event

by CasieCook September 11, 2011

It’s your senior year of college. Part of you doesn’t want to leave behind your no-class-until-noon ritual, but another part of you wants to retire the Ramen noodles and homework and fall head first into a coffee-fueled fulltime work routine. If you’re like most soon-to-be graduates, you’re still trying to figure out what career path [...]

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Interview with Adam R. Garcia

by Sunny Chang May 15, 2011

There’s no doubt that the Twin Cities is filled with talented professionals in the advertising, marketing, and public relations industry. The success of the industry wouldn’t be complete without the amazing work created by designers such as illustrators, photographers, producers, and art directors. These folks exercise their talents and sweat through iteration after iteration to [...]

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Red Wing Shoes and Social Media

by Sunny Chang April 5, 2011

Throughout the history of Red Wing Shoes, the company has been recognized as a high quality work wear brand in its industry. However, recently the company’s also established itself as an iconic fashion brand both nationally and internationally. I was given the opportunity to chat with the social media manager of [...]

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Q&A: Ann Mack, Trendspotting Expert

by Jeremy Baier March 20, 2011

What trends are currently in the market and how can brands best leverage this information? Ann Mack is tasked with just that everyday as director of trendspotting for J. Walter Thompson, one of the world’s largest and best-known marketing communication brands. From the urgency economy to a non-commitment culture, Ann has a strong grasp on today’s trends and will be sharing her views and expertise with the Ad Fed Community on March 30 (10 Trends that will Shape the World in 2011 and Beyond).

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Q&A: Andrew Bailey, President & CEO of Proximity Canada

by Jeremy Baier February 21, 2011

Andrew Bailey is an individual who has helped revolutionize the digital marketing space. After starting his first business in his teens, he has gone on to become the president and CEO of Proximity Canada – a Toronto- and Montreal-based digital, direct, eCRM and promotional marketing and activation agency - where he has developed award-winning campaigns for clients such [...]

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Q&A With George Parker

by Jeremy Baier October 11, 2010

“Where do you want the Minneapolis advertising market to go?”

This is the question George Parker, the bold, profane 35-year Madison Avenue advertising veteran, has asked people like you to answer for this week’s Wednesday’s “Bring Me The Head Of George Parker” event happening at the Hyatt Hotel. I can’t see someone like George doing homework or giving it for that matter, but he does have interesting takes on the adverting world and generates interesting thoughts all around. Be sure to chime in with your thoughts on AdFed’s Facebook and Twitter profiles.

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