From the category archives:
by Steve Wallace on October 23, 2012 · 0 comments
In advertising we’re all too often caught up in promoting the hyped products to the perceived audiences with value. It’s that focus on the 18-35 age group, where the cool stuff is. The sexy stuff. But, sadly, enough in this economy that’s a generation under-employed, bereft of cash and sadly moving back in with their [...]
Tagged as: Ad Fed, advertising, Baby Boomers, Breakfast Presentations, Generation, Insight, marketing
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by Meredith Edstam on September 25, 2012 · 0 comments
Early on the morning of Thursday, Sept. 13th, greeted by breakfast treats and coffee, guests gathered at International Market Square; everyone was eager to hear from David Cooperstein to talk about branding for the 21st Century presented by the Advertising Federation of Minnesota (Ad Fed). His presentation was packed full of wonderful insights; the following [...]
Tagged as: Ad Fed, advertising, branding, Breakfast Presentations, digital marketing, marketing, minneapolis, strategy
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In front of a full crowd at International Market Square in Minneapolis, Ann Mack, director of Trendspotting for JWT, revealed the top ten trends that will shape 2012. There was no mention of the end of world, so we’re good in that respect.
Ann spoke in-depth about a variety of trends, the societal and economic forces [...]
Tagged as: Ad Fed, advertising, Breakfast Presentations, marketing
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On Thursday, March 15th, advertising and marketing professionals gathered together for a presentation on integrated marketing and the importance of evolving your brand. The speaker panel included: Mary O’Neill, Vice President of Consumer Marketing at Ameriprise, William Charnock Chief Strategy Officer at R/GA and George Tannenbaum, Executive Creative Director at R/GA.
The event, hosted by the [...]
Tagged as: Ad Fed, advertising, agency, branding, Breakfast Presentations, digital marketing, marketing
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