From the category archives:

Professional Events

Printed magazines will continue to be an important piece of the consumer’s life; this is the message I walked away with during last week’s Magazine Day – an annual gathering hosted by the Advertising Federation of Minnesota (Ad Fed) to discuss the role magazines play in a time of mass communication and ever evolving technology.
I [...]

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Experience Magazine Day 2012

by Leah Zins on April 30, 2012 · 0 comments

Picture, for a moment, a large room. In the room there are rows of tables. Neatly stacked upon these tables are magazines. Not just a few, thousands. Every title imaginable is free for the taking, from GQ to Wired, Glamour to Newsweek. The doors are open for the attendees to freely grab as many titles [...]

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Trendspotting of Generation Go

by Jack Fahden on April 24, 2012 · 0 comments

In front of a full crowd at International Market Square in Minneapolis, Ann Mack, director of Trendspotting for JWT, revealed the top ten trends that will shape 2012. There was no mention of the end of world, so we’re good in that respect.
Ann spoke in-depth about a variety of trends, the societal and economic forces [...]

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Does the term, “Work hard, play hard” mean anything to you?
Our volunteers for Ad2 have been working hard all year to bring you some of the best networking events in the country – and that’s no fanciful claim. Ad2 Minnesota was officially awarded First Place by Ad2 National Operations for Club Achievement Programs 2011-12! What [...]

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Check it Out: OLSON New Space, New Trends, New Connections

by Tiffany Jackson April 2, 2012

On Thursday, April 5, 2012 from 5:30 p.m. – 8:00 p.m., OLSON invites members of Ad2, students and professionals for a night of new!

As a “house warming party” and a chance to show off their new “pad,” Olson is kicking off the evening with a tour of their new office space that was designed by [...]

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Ad2 Minneapolis Wins National 1st Place Programs

by Tricia Severson April 2, 2012

This weekend I had the pleasure to announce through National Ad2 Social Media and to my Ad Fed and Ad2 colleagues that Ad2 Minneapolis Won 1st Place Programs from the National American Advertising Federation.

This award goes back to representing your Ad2 club nationally and getting to compare notes and compete with other talented clubs on [...]

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Ad2 Goes Behind the Blue Door

by Kate Smith March 26, 2012

What’s going on behind mono’s blue door? A lot, actually.

About 100 advertising professionals and students joined Ad2 on Thursday March 22 to hear about the latest goings-on at the agency and to mingle with the teams who dreamt up and executed projects like MSNBC’s “Lean Forward” campaign and Blue Cross Blue Shield’s “The Human Doing.”

Many [...]

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Ameriprise Financial, R/GA and Evolving

by Tiffany Jackson March 22, 2012

On Thursday, March 15th, advertising and marketing professionals  gathered together for a presentation on integrated marketing and the importance of evolving your brand. The speaker panel included: Mary O’Neill, Vice President of Consumer Marketing at Ameriprise, William Charnock Chief Strategy Officer at R/GA and George Tannenbaum, Executive Creative Director at R/GA.
The event, hosted by the [...]

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[Insert Your Name] Advertising Summit

by Tricia Severson March 12, 2012

A blog by Ad 2 President and Student Advertising Summit Attendee and Participate of three years.

Instagram picture is by @mnfutureadgal, sitting front row at 8:10 AM on Friday 3/2/12
Some of you Ad Fed alumni, members or current Ad 2 members may have heard of this before, the Student Advertising Summit which was held Friday, [...]

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What’s Going on Behind the Big Blue Door? The Experience – Presented by mono

by Jon Peterson March 12, 2012

From creating commercial spots that were directed by Spike Lee to promoting a rock band, the advertising and branding agency mono has come a long way since its founding in 2004. While mono’s client list boasts classic blue-chip companies like Apple, MSNBC and Blue Cross Blue Shield of Minnesota, mono’s work is anything but traditional.
However, [...]

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