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Jeremy Baier

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Magazine Day is Back

by Jeremy Baier on May 4, 2011 · 0 comments

Magazine Day is back and bigger than ever. This Thursday, May 5th, attendees will have their rolling-wheeled suitcases with them to get their free copies of the most recent issues of some of the most popular magazines, including Newsweek, Field & Stream and Cosmopolitan. But this event is more than just a free-for-all of the [...]

Tagged as: Ad Fed, Hearst Magazine Day

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Q&A: Ann Mack, Trendspotting Expert

by Jeremy Baier on March 20, 2011 · 2 comments

What trends are currently in the market and how can brands best leverage this information? Ann Mack is tasked with just that everyday as director of trendspotting for J. Walter Thompson, one of the world’s largest and best-known marketing communication brands. From the urgency economy to a non-commitment culture, Ann has a strong grasp on today’s trends and will be sharing her views and expertise with the Ad Fed Community on March 30 (10 Trends that will Shape the World in 2011 and Beyond).

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Q&A: Andrew Bailey, President & CEO of Proximity Canada

by Jeremy Baier on February 21, 2011 · 0 comments

Andrew Bailey is an individual who has helped revolutionize the digital marketing space. After starting his first business in his teens, he has gone on to become the president and CEO of Proximity Canada – a Toronto- and Montreal-based digital, direct, eCRM and promotional marketing and activation agency - where he has developed award-winning campaigns for clients such [...]

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Super Sunday, Super Ads

by Jeremy Baier on February 11, 2011 · 0 comments

The Super Bowl is arguably the biggest day in advertising. With ads costing an estimated $6 million per minute, it’s no surprise that views tuning in were watching the ads as much as the game, which is why the ads come at such a premium. And after many, many years of good ads, the creators of the ads try to step it up each year to bring that added “WOW” factor to stand out.

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2011 Advertising Trends – What to Expect

by Jeremy Baier January 21, 2011

In 2010, the advertising industry faced several ups and downs. Online advertising boomed and social media and mobile changed the landscape of advertising forever. Print advertising continued to decline across the board, including prominent publications such as the New York Times. And many advertisers of all walks of life turned to targeted ads to get their message across.

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The Dog & Pony Show 2010

by Jeremy Baier November 15, 2010

Trot it out. Dust it off. Primp, fluff, shave and trim. The Dog & Pony Show 2010, Ad Fed’s annual award show, was more than just another awards show with well-groomed people strutting their stuff. This year’s The Show, held at Target Field, brought out best and brightest from the marketing and advertising industry and put their work from the past year on display for the whole world to see.

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Q&A With George Parker

by Jeremy Baier October 11, 2010

“Where do you want the Minneapolis advertising market to go?”

This is the question George Parker, the bold, profane 35-year Madison Avenue advertising veteran, has asked people like you to answer for this week’s Wednesday’s “Bring Me The Head Of George Parker” event happening at the Hyatt Hotel. I can’t see someone like George doing homework or giving it for that matter, but he does have interesting takes on the adverting world and generates interesting thoughts all around. Be sure to chime in with your thoughts on AdFed’s Facebook and Twitter profiles.

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“Everything that can be digital, will be”

by Jeremy Baier September 30, 2010

Jeff Dachis, the Internet-consulting mogul who helped establish Razorfish in the mid ‘90s, presented to a packed room at the Metropolitan Ballroom & Clubroom recently about the digital revolution and how it has impacted our lives.

We caught up with Jeff after the presentation to get his thoughts on everything that is digital now and will be in the future. Here’s what he had to say…

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5th Annual Alphabet Bash Packs A Punch

by Jeremy Baier August 25, 2010

The 5th Annual Alphabet Bash was the networking event of the year. More than 500 bashers and bashettes attended the huge networking event, including students from the community and members from nine different Minnesota marketing, advertising, and communications associations.

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2010 Golferoo – A Smashing Success

by Jeremy Baier August 6, 2010

This year’s Golferoo was, once again, a very successful and well-attended event. The Advertising Federation of Minnesota’s 2010 Golferoo brought 100 members of the Twin Cities marketing and advertising community to the Braemar Golf Course for a day of fun and festivities on the golf course.

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