The presidential election may be over, but politics is a hot topic that will never end. On November 29, Ad 2 hosted a Media + Politics event. Republicans and democrats alike gathered at the beautiful, tastefully decorated, Minneapolis Club to listen to Andy Brehm and Bill Hillsman talk about, you guessed it, politics. Not only did Brehm and Hillsman share their impressive political resumes but they also discussed the effects marketing and advertising have on political campaigns and elections.
Currently working as a corporate attorney at the law firm of Dorsey and Whitney, LLP, Brehm also servers as a television, radio and print commentator for multiple local news outlets. Prior to becoming a Minnesota lawyer, Brehm served as press secretary to U.S. Senator Norm Coleman, during which Brehm was titled the youngest person to serve in that role on Capitol Hill.
Brehm discussed about the importance of being truthful in the political word, but emphasized to stay professional and respectful when giving an opinion. Brehm ended his speech by revealing his PR secret; he would send one message each day to the press so they would respond to him instead of ignoring his calls. It is possible that he learned this probing tactic when he worked in the press secretary’s office at the White House under President George Bush.
Bill Hillsman is the founder and driving force behind North Woods Advertising and is the creator of some of the most successful, attention getting marketing campaigns of the past few decades. Hillsman worked for the late U.S. Senator Paul Wellstone’s 1990 campaign, which won a Grand EFFIE by the American Marketing Association. A Twin Cities veteran, Hillsman’s hard work got him a spot on “The Marketing 100” by Advertising Age and named one of Minnesota’s “100 Most Influential People”. Well, the proof is in the pudding.
Not only was Hillsman’s agency the first to win a Grand EFFIE award, his resume is filled with successful political ads featuring Senator Paul Wellstone and Governor Jesse Ventura, which aired on Saturday Night Live. While engulfing delicious sliders accompanied with a couple of decadent sauces, the crowed was blown away by the creativity demonstrated in Hillsman’s political ads. Hillsman also showed “Faster Paced Paul”, “Looking for Rudy”, another 1998 Jesse ad, “Just Vote No”, and Enough!.
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