In front of a full crowd at International Market Square in Minneapolis, Ann Mack, director of Trendspotting for JWT, revealed the top ten trends that will shape 2012. There was no mention of the end of world, so we’re good in that respect.
Ann spoke in-depth about a variety of trends, the societal and economic forces behind them, and ultimately how they would continue to impact the world. Young or old, rich or poor, there is a trend that will affect you in 2012.
Perhaps, you are part of the aptly named Generation Go. Who, instead of just waiting for the economy to rebound, decided to make their own luck. Generation Go’s familiarity with technology and DIY work ethic has given them the ability to create their own job opportunities instead of hoping established businesses will recruit them into their ranks. Members of Generation Go are idealistic and are not willing to accept the world as it is.
As the global trendspotter for JWT, a global agency, Ann communicates with planners around the world, so she knows which trends are gaining traction in which markets. Only the trends that have worldwide appeal make the list.
There were a lot of questions from the audience wondering which trend was the most important. According to Ann, it is purely situational. A person may be affected by some of these trends in their professional life and some in their personal life. One thing is certain: If you work in advertising, at least one of these trends is manifesting itself in your target market. You just have to figure out which one.
To see an abbreviated (and animated) version of the Top Ten Trends, check out this video <http://youtu.be/9MyizJ6KMWI>
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