On Thursday night, April 19, the first annual Bowl-O-Rama, at Memory Lanes and Throwback Café in Minneapolis, was a new hit event for the Advertising Federation of Minnesota (AdFed)! Twenty-one lanes contained 100+ AdFed members and others from the ad community ready to bowl their hearts out.
Dress was casual and some teams created their own theme. The team from Knock Agency, called themselves the Knock + Rollers, and dressed in brown and orange. “We like any excuse to make bowling shirts”, Natalie Lutz of Knock shared. The Ad2 team, dressed in a combination of green headbands and Hawaiian shirts, definitely went all out in their attire.
There was quite the competition line-up with these teams on the roster:
Celarity
Prior to the games, there was a buffet of various bar foods: waffle fries, mini-corndogs, breaded mushrooms, green bean fries and late night pizza. The food went rapidly, but the beer was plentiful.
After each team bowled its first game, one team member would be chosen as part of the Strike Off. In something that could be described as ‘poetry in motion’ (or graceful organization), 21 bowlers all tossed their bowling balls simultaneously, and those who earned a strike would bowl again. In the end, Jeromy Knapp won the Strike-Off and walked away with $50 in gift certificates for his team to CRAVE and Urban Eatery. After the second game, the awards were presented. The winners took home a shiny trophy and an array of gift certificates from various businesses such as The Rail Station, Muddy Paws Cheesecake and Pizza Luce. Matthew Martin won the award for Highest Male score, Erin McCloskey won the award for Highest Female score, Matt Jollie won The Gutter award for the lowest score and Splice Here won the High Team score.
Casual and fun were the ongoing themes the entire night. Rather than the formal speeches that often occur at agencies and other structured networking events, the Bowl-O-Rama was an event where everyone could let their hair down and enjoy themselves in a laid back atmosphere with a little friendly competition in a good ol’ game of bowling. Next year’s Bowl-O-Rama can’t come soon enough!
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