Ad Fed Blog

The best place to go for Ad Fed content. Find out what's trending in the Minneapolis Ad scene. Catch up on missed events, exclusive interviews, or just gain some insight in your market. If you've never been to an Ad Fed event and don't know much about us, this is a great first step.

This past week, I was fortunate enough to part in a special gathering in the basement of the 508 Bar in Minneapolis. The assembly of various people from the local advertising industry where there to bear witness to the knowledge of the legendary David Bell. This truly special engagement came about as a [...]

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Today’s spotlight speaker spotlight for the American Advertising Federation’s Central Regional Conference shines on Jeff Dachis – CEO, Chairman and Founder, Dachis Group;  Co-Founder and former CEO, Chairman and President – Razorfish.

In the 1990s, Jeff Dachis started the interactive marketing and design agency Razorfish on the simple premise that, “everything that can be digital, will be.” [...]

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Today’s spotlight speaker spotlight for the American Advertising Federation’s Central Regional Conference shines on Mike Fernandez – Corporate Vice President, Corporate Affairs, Cargill, Inc. – Wayzata, Minnesota.

In an age of increasing specialization, Mike Fernandez demonstrates that a strong senior communications professional develops an expertise that is relevant beyond a single industry sector. In fact, over the [...]

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Today’s spotlight speaker spotlight for the American Advertising Federation’s Central Regional Conference shines on Carla Vernon – Business Unit Director at General Mills.

A visionary leader, classically trained in CPG marketing and general management.  A proven track record of delivering business turnarounds and brand renovation while cultivating a high-engagement team culture.
Business Unit Director with overall General Management [...]

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Introducing the Customer Engagement Agency

by Andy Gonerka April 29, 2013

The April Ad 2 event – Brains, Beers & Loyalty Marketing – was recently held at the offices of The Lacek Group. Attendees of the event were provided the opportunity to meet with the account teams for round-table discussions. In this setting, they were able to learn the approaches and best practices The Lacek Group [...]

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A Local Ad Campaign for A Local Brand: “Be UV”

by admin April 9, 2013

“UV Vodka, a local brand by Minneapolis-based spirits company Phillips Distilling Company, announces the launch of their new national ad campaign, “be UV”. The ad agency behind the creation of this campaign, Periscope, and the media relations representation for this campaign, Roepke PR, are both Minneapolis-based companies. ”
The press release for Periscope’s new Ad Campaign for UV Vodka “be UV”:
Phillips Distilling Company [...]

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Bullseye – How inHouse Helps Target Hit the Mark

by Andy Gonerka April 5, 2013

There aren’t too many agencies in the Twin Cities that could be over 200 employees strong, be responsible for creating some of the most memorable and visible campaigns for Target in recent memory and still fly under the radar. For inHouse, Target’s internal collection of creative talent, this is exactly the case.
This creative force has [...]

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32 Under 32: Calling All Rock Stars and Superheroes

by Andy Gonerka March 23, 2013

Is there someone in your office or someone that you know with the nickname “Rockstar”? Have you run out of accolades to describe them? Are you secretly convinced they just might actually be a superhero in disguise? If this is the case  – Ad 2 wants to help you recognize them.
Announcing the 32 Under 32 [...]

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SAS 2013 – What will you do with our industry?

by Andy Gonerka March 10, 2013

The second keynote of the annual Student Advertising Summit (SAS) was delivered by Minnesota Interactive Marketing Association (MIMA) President, Tim Brunelle. His presentation,“Thoughts on Starting an Advertising Career in 2013,” looked at the unprecedented opportunity those about to start their advertising and marketing careers have in front of them. (You can read the recap of [...]

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SAS 2013 – The most important skill is the ability to acquire new skills.

by Andy Gonerka March 3, 2013

The Annual Student Advertising Summit (SAS) recently occurred on Friday, February 22. This one-day event provided students pursuing advertising and marketing careers an opportunity to hear from industry heavyweights, network with creative professionals and tour the leading agencies in the Twin Cities. For this year’s SAS, the Ad 2 crew was thrilled to provide dual [...]

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